Overview

This all-new two-hour Email Marketing training course is designed to help you stand out from the pack with your email marketing. Whether you’re starting from scratch and want to follow a best-practice approach or you’re a seasoned email marketer looking to make subtle or substantial improvements to your email campaigns, this course has something for you. You will learn all the crucial aspects of email marketing, from creating an effective email marketing strategy, formulating integrated campaigns, setting targets and objectives to creating well designed emails with engaging content and ensuring deliverability.

What Will You Learn?

1. IN THE INBOX
     a. Writing for Email
     b. Developing your email tone & voice
     c. How to write and test subject lines
     d. The most important factors for getting your email read
     e. Case studies on the effectiveness of long vs. short copy
     f. How to use links and calls to action
     g. SPAM, Legal Compliance, Privacy and Ethics
     h. The Seven Dirty Words of email and how to stay out of SPAM filters
     i. Privacy policy
     j. Technical Email Development
     k. Design for deliverability
     l. How to design usable emails
     m. Choosing your ideal Email Service Provider (ESP)
     n. HTML vs. Text Emails

2.  AFTER THE INBOX
     a. Email Campaign Measurement
     b. Email Campaign Measurement & Improvement
     c. Most important email metrics
     d. Email Testing and Continuous Improvement
     e. How to integrate your email and social media channels
     f. Case Studies
     g. Email marketing case studies from leading brands

How will I benefit?

Email Marketing is one of the most cost effective and incredibly powerful forms of digital marketing yet is often misunderstood by marketers and even dismissed in favor of experimentation with social media. A solid email marketing program forms the basis of a comprehensive Internet marketing plan with a high return on investment.

Attend this two-hour email marketing intensive and walk away with an intimate knowledge of the top 12 things that email marketers need to know to be successful.

1. The current state and future growth of email marketing
2. How to grow a responsive house email list
3. How to develop effective email strategies and campaigns
4. How to create subject lines and copy to maximize response
5. How to stay in compliance and avoid SPAM filters
6. How to increase email conversion rates through testing
7. When to use triggered, drop and auto responder email campaigns
8. How to design emails that are compatible with today’s email reader clients
9. How to measure and report on email effectiveness to improve results
10. How to segment email lists and grow your understanding of subscribers
11. The criteria to use when selecting and email sending solution
12. Case studies of successful email campaigns and tactics to improve your email

Who Should Attend?

• Marketing coordinators, managers and directors
• Service marketing professionals
• Small business owners 

Course Pre-requisites:
Prior to attending this course attendees should have:

• Good general knowledge of using Mac or PC
• Have a good understanding of the web as a whole
• Have a basic to good understanding of their marketing goals

What to bring
Laptop suggested, although not mandatory